Strategic Planning: If you want to know my best guess as to what’s most likely to happen next year, connect the dots from 2016 to 2017 and draw a straight line to 2018. If you want to plan for 10 years for now, good luck; I promise that between now and then there will

(A version of this material originally appeared in the July 2017 issue of ALM’s “Marketing the Law Firm.”)

In this five-part series I will:

  1. explain and distinguish “Business Intelligence” (BI) and “Competitive Intelligence” (CI), and show how both should be employed in optimal:
  2. brand development,
  3. pricing of services,
  4. client feedback programs, and
  5. strategic planning.

This installment will set the stage with some background and definitions.
Continue Reading Better Decisions with Business Intelligence and Competitive Intelligence — Part One: Terms and Context