Mark Britton

Today In Legal Artificial Intelligence

By Mark T Greene on January 18, 2018

Will Avvo‘s coming acquisition by Internet Brands spur AI development? Perhaps not immediately, but probably eventually, as intimated by Avvo CEO Mark Britton saying: “A lot of what WebMD is trying to solve in medical is what we’re trying to solve in legal.”

Here, from Artificial Lawyer, are predictions for what’s coming

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As a consultant, Mark pioneered professional service firms’ use of market research, process improvement, and competitive intelligence to make smart business decisions. As a CMO/Marketing Director he was instrumental in shaping strategic direction and branding for O’Melveny & Meyers, Nixon Peabody, Waller, and Lewis Roca Rothgerber Christie. One of the first recipients of the Legal Marketing Association’s lifetime achievement award, Mark’s many other honors include:

Trustee and President-Elect of the College of Law Practice Management
Included on inaugural list of the National Law Journal’s “Business of Law Trailblazers & Pioneers”
Advisory Board of “Attorney at Work”
2014 winner of Nashville Business Journal’s “CMOs of the Year” award
GE-trained Six Sigma Black Belt and Champion
Distinguished Graduate Alumni of the University of North Carolina (Go Heels!)
Master Level Competitive Intelligence Professional (Academy of Competitive Intelligence)
Adjunct professor and lecturer at several universities

Mark is a frequent speaker and writer on artificial intelligence, market research, competitive intelligence, branding, and business strategy. Outside the business world, he is active on behalf of environmental organizations, a Master SCUBA Diver, avid cyclist, Boy Scout leader, and proud father of two Eagle Scouts.

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Mark Britton

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