As I speak and publish on the subject of Artificial Intelligence in the legal industry, the question I am asked most often is “How do I start? What is the best way to begin my (or my firm’s) participation in this change?”
For attorneys working in law firms, the best way to begin is to is to develop an algorithm to predict which of your clients are most likely to need which of your services in the near future. (Some may quibble that this is not full blown AI, replete with neural networks, machine learning and natural language processing, but it’s a fine way to start.) The legal services potentially needed can include just about anything from a transaction (perhaps an opportunity created by regulatory changes) to a dispute (e.g., filing of a shareholder class action).
The exercise described below will make your marketing more efficient in that you will be pitching your services to those most likely to be in imminent need. It will benefit your clients in that you will not be wasting their time, and you’re likely to alert them to an upcoming risk or opportunity of which they would not otherwise be aware.
In the example of a possible shareholder class action, here are the steps I suggest you take:
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