• This story has received VERY wide coverage, with headlines including:

Stephen Schwarzman Makes Anchor Gift For New $1 Billion School Of Artificial Intelligence At MIT;

MIT announces $1b outlay for study of artificial intelligence, computing; 

M.I.T. Plans College for Artificial Intelligence, Backed by $1 Billion;

MIT commits $1 billion to make AI part

(A version of this material originally appeared in the July 2017 issue of ALM’s “Marketing the Law Firm.”)

In this five-part series I will:

  1. explain and distinguish “Business Intelligence” (BI) and “Competitive Intelligence” (CI), and show how both should be employed in optimal:
  2. brand development,
  3. pricing of services,
  4. client feedback programs, and
  5. strategic planning.

This installment will set the stage with some background and definitions.
Continue Reading Better Decisions with Business Intelligence and Competitive Intelligence — Part One: Terms and Context