- Marketers: The Voice Search Era. Your clients are moving from typed queries on websites to voice search. This shift to convenience has been facilitated by :
Better voice recognition technology
Increased processing power
SEO will adapt by becoming much more context sensitive. Your clients will expect you to enable voice search on your website (especially mobile), and you should be very sensitive to SEO as you adjust your site’s design to better respond to these voice searches.
- Of course this “Voice Search Era” relates to the proliferation of Chatbots throughout the legal space including A2J leader DoNotPay. This article provides a good discussion of some of the concerns regarding this technology.
“There’s no question that unmet legal needs are prompting a great deal of innovation, but with any innovation comes critical scrutiny. Even though questions remain about chatbots’ methods, tools like DoNotPay seem poised to take on a huge role in serving at least some of those unmet needs.”
- If anyone’s B2B marketing strategy should be heavy on content marketing, it’s law firms’. But most struggle with formally incorporating a content strategy into their business plans. We’re not alone, as this survey from the Content Marketing Institute shows.
- “BakerHostetler Adds Privacy and Internet Law Pioneer Laura Jehl to the Firm’s Globally Ranked Privacy and Data Protection Team.”
- More attention to AI from the US government; this time the Senate.
WASHINGTON – U.S. Sen. Ted Cruz (R-Texas), chairman of the Subcommittee on Space, Science, and Competitiveness, will convene a hearing on Wednesday, November 30, 2016, at 2:30 p.m. on “The Dawn of Artificial Intelligence.” The hearing will conduct a broad overview of the state of artificial intelligence, including policy implications and effects on commerce.
On a related note: if you do business in the EU (or UK), the General Data Protection Regulation (GDPR) Act is making things more difficult. ““With eye-watering fines in the offing, and with guidance from regulators still unclear in places, firms need to be adopting a risk management and gap analysis approach, prioritising action on the areas where they have most to gain from action or most to lose from inaction.” (There have been several articles on this subject already this week. For instance, GDPR: time to explain your AI.)
- Truly evil AI marketing 😉 : “Gravyty, the leader in artificial intelligence (AI) fundraising software, announced the release of ‘First Draft,’ the first AI application designed to proactively and automatically craft personalized, donor-centric emails at the most opportune times on behalf of frontline fundraisers at nonprofit organizations.”
- Quantum Computing. Is the speed of data processing not frightening enough yet? “Google and a growing number of other companies think (quantum computing) will transform computing by processing some important tasks millions of times faster. SoftBank Group Corp.’s giant new Vision fund is scouting for investments in this area, and IBM and Microsoft Corp. have been working on it for years, along with startup D-Wave Systems Inc.”